Social awareness campaign (designactivism)
Social awareness campaign (design activism)
A reaserch paper was written, using the conclusion of the research this campaign was designed. The conclusion of my paper was, ‘Design be it commercail or non commercail triggers a thought in your mind which may lead you to take an action later.’
An action can be buying a product, a thought related to your personal life, political statemnet, or a social message.This series of posters is designed in a way that it gives two messages at the same time. From a distance it will be read as a different message when a person comes close to read it, the meaning will change. All the copies on the poster are movie dialogues taken from different movies and the type treatment is such that the poster gives double meanings, one which is very general (social, political) and another which is the complete opposite of the first meaning but it triggers a thought in a person's mind at a very personal level.
A reaserch paper was written, using the conclusion of the research this campaign was designed. The conclusion of my paper was, ‘Design be it commercail or non commercail triggers a thought in your mind which may lead you to take an action later.’
An action can be buying a product, a thought related to your personal life, political statemnet, or a social message.This series of posters is designed in a way that it gives two messages at the same time. From a distance it will be read as a different message when a person comes close to read it, the meaning will change. All the copies on the poster are movie dialogues taken from different movies and the type treatment is such that the poster gives double meanings, one which is very general (social, political) and another which is the complete opposite of the first meaning but it triggers a thought in a person's mind at a very personal level.
